Building Business Bridges (and completing them!)

by Dr. Andrea Maxim ND | Follow on Twitter

Why your creative business ideas are failing you.

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As healthpreneurs, entrepreneurs in the healthcare industry, we are a creative bunch. We have to be! Our business is certainly not going to create itself.

You are:

  • the creator
  • the executor
  • the bos
  • the CEO
  • the CFO
  • … you get the point.

One thing that I know all of us are getting hung up on is taking that complete journey from conception to reality. While you’re in the shower you get the most brilliant idea for a new program to offer your patients (I personally get all my best business ideas either on the toilet, in the shower or the first 5min after I wake up in the morning), you’re so pumped about this new program idea!

You rush off to work and start writing down your ideas. This is going to be so great! I’m going to tell all of my patients about it, they’re all going to love it, it’s going to be a massive hit. With all that extra revenue I can afford to go on that amazing trip to Europe that I’ve always dreamed of. My bank account is going to be in the black and I’m going to be so stress free!

A couple of days go by and that sheet you scribbled all of your ideas down onto is now at the bottom of a pile of invoices and paperwork. You’re conducting work as usual. That amazing program that was going to be a serious game changer in your business is nothing but a dream written on a piece of paper that now has become one of many in a big pile on your desk.

How many of those dreams do you think you have written down somewhere in your office right now?

Or, how many courses have you invested in. You sat there for hours soaking in the amazing information. New protocols. New business building practices. New supplements for those patients you’ve been struggling to get results from. You’re frantically writing notes while you’re at the course. You’re feeling so inspired by all the changes that you’re now going to make on Monday when you get back into the office.

You get home on Sunday with all of these great intentions. You put your conference notes down on your desk excitedly waiting for tomorrow. What happens on Monday… business as usual. No new protocols. No new supplements. No new business building practices. “I will get to it later!” Later unfortunately never comes.


You’re Not Completing Your Bridges

If you’re anything like I was 6 months ago, I had a lot of bridges in my practice. A lot of amazing ideas that I wanted to execute. Some completely ready to go, but no idea how to launch. Some that were still written down on paper and didn’t get further than that. Out of 10 great ideas, I may have completed 1 or 2 100% and executed them in my practice.

What if one of those bridges was your golden ticket to dream island?

What if one of those bridges if you completed it 100% gave you the financial freedom you’ve been dreaming of?

That bridge was the door that was going to open up so many options for your business and was the gateway to achieving all of your major goals. Right?

We get so caught up in doing our everyday work and forget about the tasks that we should be prioritizing in our business.

Here’s a few examples of the bridges you may have right now:

  • A Blog: New content every day
  • A YouTube Channel: New video every day
  • A Group Facebook Group: Post new posts every single day to engage the group
  • An Instagram account: Post new picture with engaging copy every day
  • A New Protocol: You’ve been dying to use on your patients

Then someone says, “well you have to write an e-book if you want to capture more patients”, so you start writing that. Then someone else says, “you should also be doing webinars with your list every month”, so you start looking into that.

In the end, you’re left with a whole lot of great ideas. A lot of hustle behind them. A lot of work on your plate, but not one of them is reaching completion, your dream island. You’ve been keeping really busy. You’ve been letting those creative juices flow, but nothing to show for it in the end.

Then you’re left asking yourself,

“Why aren’t I getting what I want out of my practice when I’m working so damn hard?”

The answer. Too many bridges. What you’re actually doing by going from project to project is decreasing your overall productivity. More and more of your energy is being wasted as you switch from project to project. The more you switch, the less productive you are and the quality of your work will show it.

Tweet this: “By going from project to project you are actually decreasing your overall productivity.”

What I encourage you to do next is to write out ONE, only one bridge that you want to put all of your efforts into and make it happen. Choose the one that will get you to dream island the fastest. Choose the one that you believe in the most, the one that will seriously make a difference in your practice, and complete that one.

Once you have completed that pivotal bridge, make sure that you create a system to keep it going and let that bridge fuel your ability to complete the next bridge. You must commit yourself and focus on no more than one bridge at a time.

While you’re looking at all of your bridges, also be committed to burning some down. The ideas that you don’t really have passion for. The ideas that you know you don’t really want to put any extra effort into. Burn it to the ground and save your best energy for the bridges that matter.

When you do this, I promise you that you will feel more accomplished and the results that you will achieve in your practice will reward you for it.

About the Author
Dr. Andrea Maxim ND

Dr. Andrea Maxim is one of Southern Ontario’s leading Naturopathic doctors, author and the creator of ‘The Maxim Movement’; a movement helping people move towards MAXIMizing their Digestion, MAXIMizing their Hormones, MAXIMizing their Weight Loss and of course MAXIMizing their Health! To support her vision, Andrea has written a novel “MAXIMized Health: The New, Intelligent System for Optimal Digestion and Hormones” available for sale now. She is also a business consultant for NDs just getting started or trying to restructure their business.