Jon’s passionate about preventative care and believes that it is the only way that society will be able to combat rising obesity rates and offset increasing healthcare costs. He believes that Naturopathic Doctors are at the forefront of this movement and in seeing the body as a whole.
He is the creator of the Personal Trainer Development Center (thePTDC), a site about how to become a personal trainer visited by 2,455,644 professionals a year, in addition to Viralnomics, which dives deeper into the economics of the net, purposeful virality, persuasion, and living a free and fulfilling life, and this site, theNDDC, that he manages with his partner, Dr. Alison Chen.
Jon’s also the author of two books: Ignite the Fire: The Secrets to Building a Successful Personal Career and the Personal Trainer Pocketbook. Aside from helping in-person trainers get more out of their jobs, he specializes in teaching efficient and scalable systems for building an online personal training business. In addition, him and his team have developed a wide variety of programs and courses for personal trainers to have more successful, profitable, and fulfilling careers.
Currently he spends most of his time philosophizing and experimenting with new media. Originally from Toronto, Jon spends his winters exploring the World.